I'll leave the full explanation to my favorite podcaster, Mignon Fogarty, aka Grammar GirlTM, since she covered this in an episode, but I'll give you the short version here:
When you use an asterisk it always has to refer to something later on the page. The asterisk is generally used to comment on or qualify your statement. For example, Buy One, Get One Free Appetizer*
*Offer only good on Tuesdays. Expires 10/26/08.
Without the follow-up to the asterisk, you wouldn't know what the parameters for the coupon are. Think of it as a footnote mark. You wouldn't include a regular footnote without the citation. Never leave your poor asterisk alone.
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